Beta Agreement

Last Revised: 12 February, 2026

This Private Beta Agreement ("Agreement") governs access to and use of the BrandBowl private beta offering ("Beta") provided by BrandBowl Ltd, a company incorporated in England and Wales with its registered office at 86-90 Paul Street, London EC2A 4NE, England (company number 17022904) ("BrandBowl", "we", "us").

By accessing or using the Beta, you ("Participant", "you") agree to be bound by this Agreement.

This Agreement incorporates by reference BrandBowl's website terms of use, available here, and Privacy Policy, available here. You agree to comply with those documents in connection with your use of the Beta. In the event of any conflict between this Agreement and the Terms of Use or Privacy Policy, this Agreement shall prevail with respect to the Beta.

If you are entering into this Agreement on behalf of an organisation or other legal entity, you represent and warrant that you have the authority to bind that entity to this Agreement. If you do not have such authority, you must not access or use the Beta.

1. Purpose and Nature of the Beta

The Beta is made available solely for evaluation, testing, and feedback purposes. The Beta is not a production service and is provided prior to general availability.

You acknowledge and agree that the Beta is in active development and may contain technical, operational, security, and other errors or limitations. The Beta may be inaccurate, incomplete, unavailable, or change in functionality or performance over time.

The Beta is provided "as is" and "as available" without any warranties, guarantees, or commitments of any kind. BrandBowl does not provide service level agreements (SLAs), uptime guarantees, monitoring, or support obligations in connection with the Beta.

BrandBowl may, at any time and in its sole discretion, modify, suspend, limit, or discontinue the Beta (in whole or in part), temporarily or permanently, with or without notice.

You acknowledge that you should not rely on the Beta for production use or for making business, financial, or operational decisions, and that BrandBowl shall not be liable for any consequences arising from your use of, or reliance on, the Beta.

2. Eligibility and Access

Access to the Beta is by invitation only and may be revoked at any time at BrandBowl's sole discretion.

BrandBowl may suspend or terminate your Beta access without notice, for any reason, including to protect system integrity or other users.

3. Data and Privacy

3.1 Your Data

You retain all rights, title, and interest in data you connect to or submit through the Beta ("Customer Data").

You grant BrandBowl a limited, non-exclusive right to process Customer Data solely to provide and operate the Beta in accordance with this Agreement and applicable data protection laws.

3.2 No Training on Customer Data

BrandBowl does not train general-purpose or third-party AI models on Customer Data.

Customer Data will not be used outside the scope of providing the Beta unless explicitly agreed in writing.

3.3 Privacy

Processing of personal data is governed by BrandBowl's Privacy Policy, which applies alongside this Agreement.

3.4 Confidentiality

Each party agrees to treat all non-public information received from the other party in connection with the Beta as confidential and to use such information solely for purposes of the Beta.

These confidentiality obligations survive termination of this Agreement.

4. No Professional Advice

The Beta and any outputs, insights, or analyses generated through the Beta are provided for informational and evaluation purposes only. The Beta does not provide legal, financial, accounting, tax, or other professional advice.

You are solely responsible for evaluating the accuracy and suitability of any outputs from the Beta and for any decisions or actions you take based on such outputs.

5. Feedback

If you provide suggestions, feedback, or ideas relating to the Beta ("Feedback"), you grant BrandBowl a royalty-free, perpetual, irrevocable right to use, modify, and incorporate that Feedback into its products and services without restriction, attribution, or compensation.

6. Intellectual Property

All intellectual property rights in the Beta, including software, models, workflows, and outputs generated by the system (excluding Customer Data), remain the exclusive property of BrandBowl.

This Agreement does not grant you any ownership rights in BrandBowl's technology.

7. No Warranties

THE BETA IS PROVIDED "AS IS" AND "AS AVAILABLE".

BRANDBOWL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTIES OF ACCURACY, RELIABILITY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

You acknowledge that any use of the Beta is at your own risk.

8. Limitation of Liability

To the maximum extent permitted by law:

  • BrandBowl shall not be liable for any indirect, incidental, special, consequential, or loss-of-profits damages
  • BrandBowl's total liability arising out of or relating to the Beta shall not exceed £100

Nothing in this Agreement excludes liability that cannot be excluded under English law.

9. No SLA or Support Commitment

BrandBowl makes no guarantees regarding uptime, availability, response times, or support.

Any support provided during the Beta is discretionary.

10. Term and Termination

This Agreement applies for the duration of your Beta access.

BrandBowl may terminate this Agreement or your Beta access at any time. Upon termination:

  • Your right to access the Beta ends immediately
  • BrandBowl may delete Customer Data in accordance with its data handling practices and Privacy Policy following termination of the Beta, unless otherwise required by law.

11. Governing Law

This Agreement is governed by the laws of England and Wales, and the courts of England shall have exclusive jurisdiction.

12. Entire Agreement

This Agreement constitutes the entire agreement relating to the Beta and supersedes any prior discussions or understandings relating to the Beta.